Dive in Korean

From Seoul City Hall to Namdaemun Market: A Walk Through Old and New Seoul

Written and reviewed by Jun and Jin, native Korean speakers

Published ยท How we write & review

After this page, you can walk from Seoul City Hall to Namdaemun Market โ€” Deoksugung's guard ceremony, Sungnyemun gate, the Money Museum and the market's sale signs โ€” and read, ask about and bargain for things in simple Korean along the way.

10-second answer

The short answer

From ์‹œ์ฒญ (sicheong, Seoul City Hall) it's roughly a 15โ€“20-minute walk south to ๋‚จ๋Œ€๋ฌธ์‹œ์žฅ (Namdaemun Market). On the way: ๋Œ€ํ•œ๋ฌธ (Daehanmun), the gate of Deoksugung Palace; ์ˆญ๋ก€๋ฌธ (Sungnyemun), the old south gate better known as ๋‚จ๋Œ€๋ฌธ (Namdaemun); and the free Bank of Korea Money Museum. Don't go on a Monday โ€” the palace, the gate and the museum are all closed. At the market, ์™•์ฐฝ ์„ธ์ผ (wangchang seil) means "huge sale" and ๊ตํ™˜ X (gyohwan X) means no exchanges.

Quick check โ€” did that land?

  1. 1. What do most Koreans call ์ˆญ๋ก€๋ฌธ in everyday speech?

์‹œ์ฒญ: When Koreans Say "City Hall"

Seoul City Hall: a stone 1920s building with a clock in front of a modern glass building whose curved facade leans forward like a wave. A large screen on the old building shows the message ๋‹ฌ๋‹ฌํ•œ ์ถ”์„ ๋ณด๋‚ด์„ธ์š” with a pink cartoon character and a full moon. In front, the lawn of Seoul Plaza is covered with colorful bean-bag cushions, and a large pink inflatable character stands beside a smaller blue one
์„œ์šธ์‹œ์ฒญ (Seoul City Hall) during Chuseok 2026. The old stone building in front is now the Seoul Library; the glass wave behind it is the new City Hall.

In and around Seoul, ์‹œ์ฒญ (sicheong, "city hall") means Seoul City Hall โ€” say ์‹œ์ฒญ์—์„œ ๋งŒ๋‚˜์š” ("let's meet at City Hall") and nobody will ask which one. The subway station underneath, ์‹œ์ฒญ์—ญ (sicheong-yeok), is on Lines 1 and 2. There are actually two buildings. The stone one in front was built in 1926, during the Japanese colonial period, and served as City Hall for decades; it was preserved as a registered heritage building and reopened as ์„œ์šธ๋„์„œ๊ด€ (Seoul Library) on October 26, 2012. The glass building behind it, completed in 2012, is the new City Hall.

The big board on the old building's facade is ์„œ์šธ๊ฟˆ์ƒˆ๊น€ํŒ, where the city puts up a new message from time to time. In September 2026 it showed Haechi and friends looking at the full moon, with the words ๋‹ฌ๋‹ฌํ•œ ์ถ”์„ ๋ณด๋‚ด์„ธ์š” โ€” "Have a sweet Chuseok." ๋‹ฌ๋‹ฌํ•˜๋‹ค is a casual word for "sweet," and it also hints at ๋‹ฌ, "moon" โ€” fitting for a holiday built around the full moon. For the holiday itself, see what Chuseok is.

The oval lawn in front is ์„œ์šธ๊ด‘์žฅ (Seoul Plaza), opened on May 1, 2004. It's the city's front yard and hosts all kinds of events: holiday markets, outdoor reading days, and in winter an ice rink (1,000 won an hour including skate rental in the 2025โ€“26 season). The pink figure in the photo is ํ•ด์น˜ (Haechi), Seoul's official character, given a new pink look in 2024 along with four friends based on the guardian animals of the four directions โ€” the ์†Œ์šธํ”„๋ Œ์ฆˆ (Soul Friends). Each one has a personality; meet them in our Jongno walk.

KoreanRomanizationMeaning
์‹œ์ฒญsicheongCity hall
์‹œ์ฒญ์—ญsicheong-yeokCity Hall Station (์—ญ = station)
๊ด‘์žฅgwangjangPlaza, square
๋„์„œ๊ด€doseogwanLibrary
ํ–‰์‚ฌhaengsaEvent

See also: Gwanghwamun Square

๋Œ€ํ•œ๋ฌธ: Deoksugung's Gate and Its Guards

Daehanmun, the main gate of Deoksugung Palace: a wooden gate with a tiled roof, painted eaves, red pillars and doors and a name board reading ๅคงๆผข้–€, standing between office buildings, with visitors in front (faces blurred)
๋Œ€ํ•œ๋ฌธ (ๅคงๆผข้–€), the gate of ๋•์ˆ˜๊ถ (Deoksugung), right across the road from City Hall.

Across the road from City Hall is ๋•์ˆ˜๊ถ (Deoksugung), a palace squeezed between office towers. It used to be called ๊ฒฝ์šด๊ถ (Gyeongungung) and got its current name in 1907, when Emperor Gojong gave up the throne to his son; ๋•์ˆ˜ combines ๋• (virtue) and ์ˆ˜ (long life). Its gate, ๋Œ€ํ•œ๋ฌธ, was originally called ๋Œ€์•ˆ๋ฌธ and renamed in 1906. When the road was widened in 1968, the palace wall moved back 16.5 m and left the gate standing alone on the street โ€” it was moved to its current position in 1970.

Tall red, blue, yellow and white flags of the royal guard ceremony raised in front of Daehanmun gate, seen from a distance over a crowd of spectators (faces blurred), with office buildings behind the gate
The guard ceremony's flags in front of Daehanmun, seen over the crowd.

Like Gwanghwamun, Deoksugung has a guard changing ceremony, ์ˆ˜๋ฌธ์žฅ ๊ต๋Œ€์˜์‹, held here since 1996. It runs at 11:00 and 14:00 for about 30 minutes, every day except Monday, right in front of the gate, so anyone passing by can stop and watch. It can be cancelled for bad weather and other reasons, so if you're making a special trip, check the day before. You may also see the guards on the move along the palace wall with their tall flags.

Guards in red Joseon-era uniforms carrying tall red, blue and yellow flags on the sidewalk beside Deoksugung's stone wall, next to a glass elevator entrance marked ์‹œ์ฒญ with the station numbers 132 and 201, seen across a crosswalk; a blue street sign on the right reads ์†Œ๊ณต๋กœ Sogong-ro (faces blurred)
Guards with their flags beside the palace wall. The glass box behind them is an elevator down to ์‹œ์ฒญ station โ€” 132 is its number on Line 1, 201 on Line 2.

The palace itself is open 09:00โ€“21:00 (last entry 20:00), closed on Mondays, and adult admission is just 1,000 won โ€” free if you're wearing hanbok, and free for everyone on the last Wednesday of the month. For comparison, the ceremony at the main palace runs at 10:00 and 14:00 and takes Tuesdays off โ€” see Gwanghwamun Square.

The lane that runs along the palace wall from Daehanmun is ๋•์ˆ˜๊ถ๊ธธ, better known as ๋•์ˆ˜๊ถ ๋Œ๋‹ด๊ธธ, the "stone-wall road." Its first 310 m, from Daehanmun to the round fountain, is closed to cars at set times: weekdays 11:00โ€“14:00, Saturdays 10:00โ€“18:00 and Sundays 12:00โ€“18:00.

KoreanRomanizationMeaning
๊ถgungPalace โ€” ๋•์ˆ˜๊ถ is Deoksu Palace
์ˆ˜๋ฌธ์žฅsumunjangGatekeeper, head of the gate guards
๊ต๋Œ€gyodaeChanging shifts โ€” ๊ต๋Œ€์‹ is a changing ceremony
๋Œ๋‹ด๊ธธdoldamgilStone-wall road (๋Œ stone + ๋‹ด wall + ๊ธธ road)
์›”์š”์ผ ํœด๋ฌดworyoil hyumuClosed on Mondays

์ˆญ๋ก€๋ฌธ or ๋‚จ๋Œ€๋ฌธ? The Old South Gate

Sungnyemun, a two-story wooden gate on a massive stone base partly wrapped in beige construction screens, with a stretch of old city wall to the right and glass office towers behind, seen across a road with a blue electric city bus and a gray car passing in front and pampas grass in the foreground
์ˆญ๋ก€๋ฌธ (Sungnyemun) โ€” most people call it ๋‚จ๋Œ€๋ฌธ, "the South Gate" โ€” in the middle of downtown traffic.

Walk south from City Hall along the main road, ์„ธ์ข…๋Œ€๋กœ (Sejong-daero), and you reach a stone-and-wood gate surrounded by traffic. Its official name is ์ˆญ๋ก€๋ฌธ (Sungnyemun), completed in 1398 as the south gate of the walled capital, but in everyday speech almost everyone calls it ๋‚จ๋Œ€๋ฌธ (Namdaemun) โ€” ๋‚จ (south) + ๋Œ€๋ฌธ (big gate). The name ์ˆญ๋ก€ means "exalting propriety": ์˜ˆ (็ฆฎ) is one of the four Confucian virtues ์ธ์˜์˜ˆ์ง€ โ€” benevolence, righteousness, propriety and wisdom. The same set shows up elsewhere: the official name of the East Gate, Dongdaemun, is ํฅ์ธ์ง€๋ฌธ, with ์ธ (ไป, benevolence) in the middle.

Sungnyemun seen through pine branches from across a wide road, with glass towers behind it, a red-and-black express bus and a dark car driving past in front and a second red bus on the right
Old and new: red express buses โ€” ๊ด‘์—ญ๋ฒ„์Šค, which run between Seoul and the cities around it โ€” passing Sungnyemun. More on bus colors in our Seoul bus guide.

The gate has a painful recent history. On February 10, 2008, an arsonist set it on fire and much of the wooden structure was destroyed. It was restored over the next five years and reopened on May 4, 2013. Today you can walk right up to the gate and see it up close: it's open 09:00โ€“18:00 (last entry 17:55), closed on Mondays, and free. Look up at the name board: unlike most gate boards, it hangs vertically. The writing is said to be by Prince Yangnyeong, and the vertical board is often explained with a feng-shui legend about blocking fire energy from Gwanaksan mountain โ€” a story, not a documented fact.

A close view of Sungnyemun's two-tiered tiled roof and painted eaves, with a vertical name board reading ๅด‡็ฆฎ้–€ hanging between the two roofs; the stone base below is wrapped in beige construction screens with an opening left at the central passage, and a few visitors stand in front
The vertical name board, ๅด‡็ฆฎ้–€, hangs between the two roofs. When these photos were taken in 2026, the stone base was wrapped in construction screens.
Sungnyemun on its stone base beneath tall office towers, with steps leading up beside the gate and a blue Seoul city bus, route 502, passing on the road in front
A blue ๊ฐ„์„ ๋ฒ„์Šค (trunk bus) passing the gate โ€” Sungnyemun sits on one of downtown Seoul's busiest roads.
KoreanRomanizationMeaning
๋Œ€๋ฌธdaemunBig gate, main gate
๋‚จ๋Œ€๋ฌธnamdaemunSouth Gate โ€” everyday name of ์ˆญ๋ก€๋ฌธ
๋™๋Œ€๋ฌธdongdaemunEast Gate โ€” everyday name of ํฅ์ธ์ง€๋ฌธ
ํ˜„ํŒhyeonpanName board hung on a gate or building
๋ณต์›bogwonRestoration

The Bank of Korea Money Museum

The granite Renaissance-style Bank of Korea Money Museum with a columned entrance portico, arched windows and a domed turret, a sign reading ํ•œ๊ตญ์€ํ–‰ BANK OF KOREA over the door and a stone marker reading ํ•œ๊ตญ์€ํ–‰ ํ™”ํ๋ฐ•๋ฌผ๊ด€ BANK OF KOREA MONEY MUSEUM
ํ•œ๊ตญ์€ํ–‰ ํ™”ํ๋ฐ•๋ฌผ๊ด€ (Bank of Korea Money Museum), a granite building finished in 1912.

Right next to the market is a granite building that looks like it belongs in Europe. It was completed in 1912 as the head office of the colonial-era Bank of Chosen, served as the Bank of Korea's head office from 1950 to 2000, and opened as a money museum in 2001. It's a designated Historic Site, and it was the first building in Korea to have an elevator.

Admission is free and individual visitors don't need to book (groups of 10 or more do). It's open Tuesday to Sunday, 10:00โ€“17:00, with last entry at 16:40. It's closed on Mondays, during the Seollal and Chuseok holidays, on Labor Day and election days, and from December 29 to January 2.

KoreanRomanizationMeaning
์€ํ–‰eunhaengBank
ํ™”ํhwapyeCurrency, money
๋ฐ•๋ฌผ๊ด€bangmulgwanMuseum
๋ฌด๋ฃŒmuryoFree (of charge)
ํœด๊ด€hyugwanClosed โ€” used for museums and libraries (์›”์š”์ผ ํœด๊ด€ = closed on Mondays)

๋‚จ๋Œ€๋ฌธ์‹œ์žฅ: Reading a Market Sale Sign

A street in Namdaemun Market lined with stalls selling sunglasses and hats, with a blue banner reading ์„ ๊ธ€๋ผ์Šค 10,000์›, racks of dresses on the right, a covered cart in the middle of the lane, a KB Kookmin Bank sign on the building at left and shoppers walking (faces blurred)
Namdaemun Market. The blue banner on the left: ์„ ๊ธ€๋ผ์Šค 10,000์› โ€” sunglasses, 10,000 won.

๋‚จ๋Œ€๋ฌธ์‹œ์žฅ (Namdaemun Market) is Korea's largest and oldest traditional market. It goes back to 1414, when the government built shops near the gate and rented them out, and it became a permanent modern market in 1897. Today it has about 12,000 shops selling some 1,700 kinds of goods โ€” clothes, children's wear, accessories, glasses, watches, kitchenware, imported goods, food, flowers and more. It's the kind of place where prices are written in big numbers on handmade signs.

Stalls under large rainbow-striped parasols in Namdaemun Market, crowded with racks of hair clips, scrunchies, children's hair accessories and a pink tulle dress, with shoppers in the lane behind (faces blurred)
Under the rainbow parasols: hair clips, scrunchies and children's accessories.
A handwritten sign clipped to a parasol pole above a pile of jackets, reading ์™•์ฐฝ ์„ธ์ผ 10.000์› ๊ตํ™˜ X. Behind it is an optician's shop with a blue sign and an autumn sale banner reading ๊ฐ€์„๋งž์ด ํŠน๋ณ„ํ• ์ธ! ์ „ํ’ˆ๋ชฉ 50% ํ• ์ธ! (faces blurred)
์™•์ฐฝ ์„ธ์ผ 10.000์› ๊ตํ™˜ X โ€” "Huge sale, 10,000 won, no exchanges." The banner behind: ์ „ํ’ˆ๋ชฉ 50% ํ• ์ธ โ€” "50% off all items."

The signs over the clothing piles, and the banners in the shop windows behind them, use the same few words over and over:

On the signRomanizationMeaning
์™•์ฐฝwangchangA whole lot, big time โ€” casual and punchy
์„ธ์ผseilSale (from English)
ํ• ์ธharinDiscount โ€” 50% ํ• ์ธ is 50% off
์ „ํ’ˆ๋ชฉjeonpummokAll items (์ „ all + ํ’ˆ๋ชฉ item)
๊ฐ€์„๋งž์ดgaeulmaji"Welcoming autumn" โ€” a seasonal sale
๊ตํ™˜ XgyohwanNo exchanges โ€” the X means "not possible"
์›wonWon โ€” 4.000์› is 4,000 won; both signs here use a dot where English uses a comma
A handwritten sign reading ์™•์ฐฝ ์„ธ์ผ 4.000์› ๊ตํ™˜x clipped above racks of jackets under colorful parasols, with a shop sign behind reading ํ•œ๊ฐ€์œ„ ๋ณด๋‚ด์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค and a green optician's sign (faces blurred)
4.000์› โ€” 4,000 won. Behind it, a shop wishes passers-by a happy ํ•œ๊ฐ€์œ„ (Chuseok).

Prices are read with Sino-Korean numbers, and Korean counts big numbers in units of ๋งŒ (10,000) โ€” so 10,000์› is ๋งŒ ์›, not "ten thousand." You don't say ์ผ (one) before ๋งŒ or ์ฒœ: 4,000์› is ์‚ฌ์ฒœ ์› and 10,000์› is just ๋งŒ ์›. More in how to ask the price and Sino-Korean numbers.

PriceSaid asRomanization
4,000์›์‚ฌ์ฒœ ์›sacheon won
10,000์›๋งŒ ์›man won
15,000์›๋งŒ ์˜ค์ฒœ ์›man ocheon won
50%์˜ค์‹ญ ํผ์„ผํŠธosip peosenteu

Shopping at the Market: Asking, Sizes and Bargaining

Most market stalls are small, and many don't have a fitting room, so it pays to ask before you buy โ€” especially on a ๊ตํ™˜ X pile. These are the lines you'll use most. For more, see our shopping phrases.

์ด๊ฑฐ ์–ผ๋งˆ์˜ˆ์š”?

igeo eolmayeyo?

How much is this?

๋‘ ๊ฐœ์— ์–ผ๋งˆ์˜ˆ์š”?

du gae-e eolmayeyo?

How much for two?

์ด๊ฑฐ ๋‹ค๋ฅธ ์‚ฌ์ด์ฆˆ ์žˆ์–ด์š”?

igeo dareun saijeu isseoyo?

Do you have this in another size?

์ž…์–ด ๋ด๋„ ๋ผ์š”?

ibeo bwado dwaeyo?

Can I try it on?

์ด๊ฑฐ ๊ตํ™˜๋ผ์š”?

igeo gyohwandwaeyo?

Can I exchange this?

If the sign says ๊ตํ™˜ X, the answer will be ์•ˆ ๋ผ์š” โ€” "no."

๋‘ ๊ฐœ ์‚ด๊ฒŒ์š”. ์ข€ ๊นŽ์•„ ์ฃผ์„ธ์š”.

du gae salgeyo. jom kkakka juseyo.

I'll take two. Could you give me a discount?

๊นŽ๋‹ค literally means "to cut" or "to trim" โ€” here, trimming the price.

์นด๋“œ ๋ผ์š”?

kadeu dwaeyo?

Do you take cards?

๊ทธ๋ƒฅ ๊ตฌ๊ฒฝํ•˜๋Š” ๊ฑฐ์˜ˆ์š”.

geunyang gugyeonghaneun geoyeyo.

I'm just looking.

The signs themselves are good reading practice before you go โ€” more of them in reading Korean street signs.

Getting There and Planning the Walk

  • Start at City Hall Station (์‹œ์ฒญ์—ญ, Lines 1 and 2) and Seoul Plaza.
  • Cross the road to Daehanmun โ€” time it for the 11:00 or 14:00 guard ceremony.
  • Walk south along ์„ธ์ข…๋Œ€๋กœ (Sejong-daero) to Sungnyemun.
  • Finish at Namdaemun Market and the Money Museum, next to Hoehyeon Station (ํšŒํ˜„์—ญ, Line 4) โ€” or do the whole walk in reverse.

Skip Mondays

Deoksugung, its guard ceremony, Sungnyemun and the Money Museum are all closed on Mondays. Any other day, you can see all four on one walk.

Airport buses to Incheon also stop along this route, but they use their own stops, marked ๊ณตํ•ญ๋ฒ„์Šค (airport bus) with an airplane icon โ€” separate from the regular city bus stops. See our Seoul bus guide. If you get lost, asking for directions is easy with the place name plus ์–ด๋–ป๊ฒŒ ๊ฐ€์š”?

๋‚จ๋Œ€๋ฌธ์‹œ์žฅ ์–ด๋–ป๊ฒŒ ๊ฐ€์š”?

namdaemunsijang eotteoke gayo?

How do I get to Namdaemun Market?

๊ต๋Œ€์‹ ๋ช‡ ์‹œ์— ํ•ด์š”?

gyodaesik myeot sie haeyo?

What time is the guard ceremony?

ํ™”ํ๋ฐ•๋ฌผ๊ด€ ์˜ค๋Š˜ ์—ด์–ด์š”?

hwapyebangmulgwan oneul yeoreoyo?

Is the Money Museum open today?

ํšŒํ˜„์—ญ์ด ์–ด๋””์˜ˆ์š”?

hoehyeonyeogi eodiyeyo?

Where is Hoehyeon Station?

Mini Quiz

  1. 1. What do most Koreans call ์ˆญ๋ก€๋ฌธ in everyday speech?

  2. 2. A market sign says ๊ตํ™˜ X. What does it mean?

  3. 3. What is the old stone building in front of Seoul City Hall today?

  4. 4. Which day is a bad day for this walk?

  5. 5. How do you say the price 10,000์›?

Related Knowledge

Learn Next

What Does ์–ผ๋งˆ์˜ˆ์š” Mean?

The one question you'll need most at Namdaemun Market โ€” and how to understand the price you hear back.

Will you remember this tomorrow?

Save it โ€” your daily review brings it back right before you'd forget. No account needed.